Stop Calling Yourself a Creative Entrepreneur, Here’s 5 Reasons Why.
Calling yourself a Creative Entrepreneur is something I just can’t understand. It’s being thrown around left and right lately by anyone trying to appeal to… I’m not quite sure who it’s supposed to appeal to. All I do know is that I wish it were a term that would just die already. Here’re five reasons why:
If You’re An Entrepreneur, Then You’re Creative.
Creativity is all about having new ideas and in order to start a business you need to have a new idea. Calling yourself a creative entrepreneur is redundant. It’s not telling your audience anything about yourself or your business. If anything, you start to come off as flashy and self-important. Everyone in the world can be creative and say it about yourself, or your business doesn’t make you a special snowflake.
If you start a business, no matter what it is or what it’s focus is, you should consider yourself a creative. Rather than use the same cliche words to describe yourself and your business, how about using all that creativity to come up with something new. Something that describes what you and your business has to offer.
No One Knows What Creative Entrepreneur Even Means.
I’m going to paint a picture for you. You’re out with a friend when they introduce you to some new people. Inevitably someone ask, “So what do you do?” If you respond with “I’m a creative entrepreneur” they’re not going to have any idea what that means. Even your clients aren’t going to have any idea what you means in relation to you and your business.
By creative do you mean you do something related to the arts? Then just say whatever medium you work in. It creates a much clearer image for the person you’re interacting with and your audience. If you’re using creative just because it sounds like a nice adjective and you’ve seen other people use it, just stop.
Successful Business Owners Don’t Call Themselves A Creative Entrepreneur.
Sir Richard Bronson is one of the biggest entrepreneurs of our time. He has creative ideas. But you won’t hear him call himself a creative entrepreneur. He describes himself as a “Tie-loathing adventurer and thrill seeker, who believes in turning ideas into reality. Otherwise known as Dr Yes at Virgin!”. Mark Zuckerberg isn’t a creative entrepreneur; he’s the Founder of Facebook. Sean Parker is a “serial start-up and consumer internet product guy.” Barbara Corcoran, you know her from Shark Tank, has one of the best descriptions, “straight Ds in high school and college and twenty jobs by the time she turned twenty-three.”
In all my searches I couldn’t find one example of a successful entrepreneur calling themselves a creative entrepreneur. If extremely successful people, who no one would bat an eye at if they called themselves a creative entrepreneur, aren’t describing themselves as one, why would you?
Every Tom, Dick and Sally Is Using The Term Creative Entrepreneur.
Creative Entrepreneur has become such an overused title it feels like anyone who throws together a business or is even just thinking about creating a business is a creative entrepreneur. Why would you want to be like everyone else out there? When everyone else is calling themselves a creative entrepreneur, that means you’re on the same boat as those that end up sinking or not even leaving the shore. I don’t know about you, but I wouldn’t want to be associated with a term that has started to get a reputation as something anyone can call themselves, even the ones that aren’t successful.
We Don’t Care Who You Are, What Do You Do?
Saying you’re a creative entrepreneur is telling someone who you are. But what do you do? Maybe you run a sandwich shop, or you’re a painter, or a business consultant. It doesn’t matter what it is you do so long as you tell your audience what it is you do rather than telling them a generic business term that describes absolutely nothing about your company.
We need creativity, and it couldn’t be more important than for business owners. What we don’t need is more generic companies in the world. We need companies that stand out and call for our attention. If you want people to pay attention to you and your business, then it’s time to stop using vague terms to describe yourself and what you do. Don’t call yourself a creative entrepreneur, use all that creativity to dream up a new description for yourself and your business.
Do you agree or disagree? Leave a comment below and let me know what you think of the term Creative Entrepreneur.
Become a Creative Today.
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