New Changes For Your Etsy Shop – Are You Ready?
Is your branding ready for all the new changes for your Etsy shop being released on April 5th? If you’ve been letting your shop run on autopilot and haven’t logged in lately, you’re going to want to take a peek at all the changes coming. I know there are a few things that I will have to update with the new look they’re debuting. I’m super excited for the new look and think it’ll be perfect for shops to look more polished. It will also allow shops to have a greater control of their branding, which in the past was a negative I posted about here.
Let’s get down to business shall we?
New Changes For Your Etsy Shop – Make Your Upgrades Before April 5th.
Highlight What Makes Your Shop Rock
In previous editions of Etsy store fronts, it was very clear that you were buying from Etsy and significantly less clear that you were buying from an individual shop that was simply hosted on Etsy. With the new changes, your brand is front and center and customizable. You have three choices:
- None – Etsy promotes this option as “a greater focus on your listings”, which may be true but honestly, why would you give up valuable real estate? Putting an image here with a call to action is the way to go here.
- A small banner – this banner is the size of what your old banner was in your shop (760px x 100px). It’s an okay option if you’re not able to create a graphic in time for the April 5th reveal but it also means that your banner won’t appear on mobile devices. Again, your losing precious real estate by going this route.
- A cover photo – (at least 1200px x 300px) this is your best option. It takes up all available real estate in addition to showing up on both computer and mobile devices. Just be careful about any text you place on here, as you want it to be read at any size.
Other things that you want to make sure you’ve got updated as far as the header area:
- A shop icon (500px x 500px), which is now right at the top on both computer and mobile devices. This is an icon that represents your business. Previously this icon just sat down on the left side and was hardly noticed. Now it’ll appear at the top and will also be displayed on receipts and other places across Etsy. You’ll want this to be a logo.
- A shop owner icon (400px x 400px), this should be a picture of your cute face. It helps to show personality and gives buyers a sense of who they’re purchasing from. It is Etsy’s way of making shops still feel like small business as oppose to large corporations.
- Your shop title, just a simple tagline for your shop. Use your creativity here to express to buyers exactly what you sell in one sentence.
Organize Your Display
Just like in a retail store, you can now easily arrange your products however you like. The first step is to choose items to be your featured items. Only four of them will be displayed at a time in the designated featured area, but as products sell, other featured items will take its place. I would recommend having eight featured items total that way you’re always utilizing this space. As far as what you should feature, focus on your best-selling items. If you haven’t made any sales or don’t know what your most popular items are, choose those items that will appeal to the biggest audience. You don’t want to turn anyone away just yet. When choosing your featured items also think about showing a range of work, in addition to a range of prices. Think of your featured items as the window display for your shop. You want to convince potential clients to come into your shop and look around more.
Once you’ve picked out your featured items, it’s time to organize the rest of the items in your shop. To do this, go to the items section and press the ‘Rearrange items’ button. Next, you can either drag and drop your items to move them, or you can change the number in the top right corner of the item. Once your items are in the desired order, simply click the ‘exit rearrange item’ button, and all your items will be saved in place. You’ll want to sort your items so that similar themes are together. For example, let’s say your main categories listed on the side are necklaces, bracelets, earrings. That is one way for your customers to sort through your items. Now if you organize your items so that your gold necklace is next to your matching gold bracelet and earrings, maybe a customer will see that and purchase the whole set. Just think of a retail store when organizing your items, what can you pair with each other to entice customers to buy multiple items.
Tell Your Story
This is not necessarily a new section. In fact, you might already have this part filled out. The only difference is that the About page is on the same page as the rest of your shop, and you can now include a video. Because the about section is more accessible, you’ll want to spend some time showing potential customers who you are and what makes you and your items special. This shouldn’t be too complicated or difficult so long as you are showing your audience who you are.
The more important section in this area is the Updates section. Here is where you can post a picture of any updates you have, then tag a product to said picture. These update pictures will show up on the homepage of people who have previously purchased from you, favorited an item in your shop or favorited your shop. It’s the section that I am most excited for as it feels a bit like social media regarding sharing behind the scene, action shots while targeting people who you know are already interested in what you make. It’s the ability to have a friendly reminder to your target audience. “Hey, remember me? I’m doing something cool over here, why don’t you check it out!”
Update Your Policies
The process to update your policies couldn’t be easier. Just click the button to update your policies and go through the different options to customize the policies for your shop. Etsy says that doing so will make your shop appear higher in the search results, plus your providing customers with all the information they’ll need when shopping in your shop. Sounds like a win-win to me. While you’re at it, you might as well update your seller information and include any frequently asked questions.
Once you’ve updated your shop’s branding, organized your products, included information about you and your shop and updated your policies, you’ll be ready for the April 5th reveal. Give yourself a pat on the back and enjoy the new changes for your Etsy shop.
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