Branding your Etsy Shop: 5 Examples to Show You How
I recently posted about the pros and cons of opening an Etsy shop and now I’d like to share with you some examples in order to help you with branding your Etsy shop. These examples utilize their awesome product pictures, descriptions, and banners to create beautiful, curated shops despite the limited customization features on Etsy. This is not always an easy thing to do when branding your Etsy shop. When planning your shop, take a look at these examples to get ideas of what you should include in your shop. You want to make sure that your shop is created in a way to attract your target audience. If you don’t know who your target audience, be sure to grab the free worksheet to help brainstorm who they are. The worksheet will help direct you on how to best customize your Etsy shop to reach your prime customers.
When you look at Danny Brito’s shop, there’s no question what he sells. His pictures are clear, and his products are labeled with exactly what someone might use to search for his products. There aren’t cutesy names like you’d find in other online stores. As fun as cute names are, no one is ever going to find your product that way. His backgrounds are all bright solid colors. This fits in with his target audience. I imagine that his clients are quirky, bright people who are a bit subversive. His banner is easy to read and memorable. This helps customers to remember his store so that if they are looking for something similar, ideally they’ll remember to go straight to his shop rather than somewhere else. With limited options for branding your Etsy store, you want to take advantage of the ones you do have in order to encourage repeat buyers.
My only critique? I wish he included some of his other products in his featured items choices. Maybe these are his best selling products but from these four choices, you wouldn’t know that he also sells watercolor portraits, make-up bags and necklaces. Your featured items are pretty important because they are the products that are pinned to the top. If you have a ton of listings (which you should try to have as many as possible, the typical recommended amount is close to one hundred), then your items pinned to the top are the ones customers are guaranteed to see. Most people are not going to search through pages and pages of products.
Jesiiii has a very clear style. Her banner and all of her products all have the rainbow dots as the background. This wasn’t an accident guys! No matter where you see a picture of one of her items you’re going to know, it’s hers. There’s enough background to make it interesting but no so much that it distracts from the products she’s selling. When branding your Etsy shop think about what you can do to connect your store together.
Other things I like about Jesiiii’s shop is her shop announcements. She’s made it, so her entire description fits nicely into the box and is clear to read. It’s also a call to action to have people follow her on Instagram. Directing potential customers to Instagram is a mixed bag. On one hand, you’re sending your customers away from your Etsy site to a social media site where it’s so easy to get distracted. On the other hand, if potential clients start to follow her on Instagram it’ll be easier for her to remind them to go back to her Etsy on an ongoing basis. In Jesiiii’s case, I think this technique totally works for her. Her Etsy is linked to her Instagram, and her Instagram is linked to her Etsy. They both feed into each other for her creating this loop and thus bringing back customers to her shop.
Sultana does an excellent job of showing how you don’t have to use a solid colored background. Her target audience isn’t the same as the previous two shops. The backgrounds totally work for those shops but for Sultana, her audience is “Gypsy Bohemian” as stated in her tag line. When I look at Sultana’s shop, I can see people who fit that description being drawn in and wanting to see all the gems, dream catchers, and jewelry she has to offer. The natural backgrounds she uses feel very outdoorsy and bohemian and yet don’t distract from the pieces she’s displaying. These things are important when planning out the branding of your Etsy store. Sultana’s titles for her pieces describe exactly what she’s selling, which is great, but she doesn’t utilize the full 140 characters one can use to improve keyword searches on Etsy. If she added more keywords to her titles, Sultana might find that more people are finding her products when they search. For example, her “Floral Vial” necklace is only going to come up if someone searches “Floral”, “Vial” or “Floral Vial”. If she included a few more words, like apothecary, necklace, gypsy, bohemian, flowers, nature, and pedant, then her necklace would show up every time people searched for any of those words.
Another thing to notice, Sultana’s titles for her pieces describe exactly what she’s selling, which is great, but she doesn’t utilize the full 140 characters one can use to improve keyword searches on Etsy. If she added more keywords to her titles, Sultana might find that more people are finding her products when they search. For example, her “Floral Vial” necklace is only going to come up if someone searches “Floral”, “Vial” or “Floral Vial”. If she included a few more words, like apothecary, necklace, gypsy, bohemian, flowers, nature, and pedant, then her necklace would show up every time people searched for any of those words.
Here’s a look at my shop, I hope by showing you what I’m doing and letting you know what I am going to change I can help you with branding your Etsy shop. To start, here’s another example of how you don’t necessarily have to have a solid colored background. I have a few props in the background, but they aren’t distracting. The items I am trying to sell are still up front and center. Your eyes are immediately drawn to the wood slices. Some critiques for my shop? Well, I have a couple now that I’ve been studying what others are doing. I would edit my long description. People aren’t going to click to read more most likely. I should include the most important information regarding my shop withing those first few lines. The next thing I would do is edit my titles. They are straight to the point, but I’ve realized that people aren’t searching for “Rustic, Home Decor” they’d be searching for “Rustic Home Decor.” If I remove the commas from my products, they’d more likely show up in search results. I do think that my product descriptions are very informative. I want to decrease the amount of questions that are going to be asked about my products since customer service related questions take up time. Don’t get me wrong, being great at customer service should be a priority but if you can answer a customer’s question before they even have a question, then this will just help you in the long run. You don’t want someone leaving your shop just because they had a question and they didn’t want to bother having to ask and wait for a response.
When branding your Etsy shop be sure to take notes from Yardsale Press. His banner shows his shop name clearly in addition to having his logo. His product photography is clean and interesting. His featured images show a variety of the type of products he offers. While his shop description contains a read more aspect, the most important information for his customers is easily read. The only thing I wished Yardsale Press added more of is product descriptions in the title of the image. Without clicking on the “Lookin Good” picture, you’d have no idea that it was a screen print. It is unlikely that anyone would be searching for “Lookin Good” on Etsy, but someone might be looking for a screen printed art print for the bathroom. You’ll also notice in the upper right-hand corner he doesn’t have his shop linked to his twitter or facebook. I know how exciting it is to get more likes and follows on social media, but do you want to be sending your customers away from your shop? Unless your social media accounts are constantly promoting your Etsy, don’t send people away! I recently took mine down because I realized I’m never on facebook or twitter promoting my Etsy shop. People might go to Facebook and like my page but then there’s a good chance they’d get distracted and not come back.
Now it’s your turn! What are some things you need to think about when branding your Etsy store? If you’re still not sure where to start then enter your email address below to receive a free workbook to help you brainstorm who your ideal customer is and how that translates to branding.
Brainstorming Your Target Audience
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